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Government to Appoint 3 Overseas PR Firms.

Companies in Australia, Japan and PRC to Spearhead Tourism Drive in Those Markets.

(3/21/2005) The Department of Culture and Tourism will shortly present tenders for the appointment of 3 public relations firms in the Australian, Japanese and Chinese markets to stimulate tourism visits as part of the goal to net 12 million foreign visitors to Indonesia by 2009.

The appointment of 3 companies to act as Indonesian Tourism Promotion Offices is intended to provide an economical and effective means to penetrate selected overseas markets. Udin Saifuddin, the Deputy Chief of Marketing for the Ministry of Culture and Tourism, said his office is establishing a team to help select the PR companies for the job, with the final decision in the hands of Minister.

The PR companies selected will determine the physical placement of the Tourism Promotion Office in their locale as well as assign the individuals to work from those offices. Included among the areas of responsibility assigned to each overseas office will be the placement of advertisements in local media, the preparation of educational tours and other promotional activities, the distribution of information to their respective markets, and relations with local media and tour operators.

According to Saifuddin, the targeted opening date for the 3 overseas offices is August 2005 with each office being granted a one year operating contract worth an estimated Rp. 2-3 billion (approximately US$217,000 - US$326,000).

At present, Indonesia has no operating overseas tourism promotion offices. Prior to their closings, Indonesia maintained tourism representational offices in London, Frankfurt, Sydney, Singapore, Tokyo, Taiwan, Hong Kong and Los Angeles.