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Heather Cornish Joins InterContinental Resort Bali

Veteran Marketer and Tourism Guru Heads Sales and Marketing Effort for InterContinetal 425 Room Bali Property.

(7/31/2005) InterContinental Resort Bali have announced the appointment of Ms. Heather Cornish as Director of Sales and Marketing.

A New Zealander by birth, Ms. Cornish brings a wealth of experience in the areas of marketing, product development and communications to her Bali posting. Prior to arriving in Bali, she has held various positions around the Asia-Pacific region where she held senior roles in the fast moving consumer goods sector as well as consulting to the New Zealand Ministry of Foreign Affairs.

One of the key strengths that Ms. Cornish brings to InterContinental Resort Bali is an extensive understanding of the tourism industry. Having spent 7 years with Tourism New Zealand, she was responsible for instigating an award-winning innovative marketing campaign that spearheaded a successful growth rate of visitor arrivals to the country.

In addition to her Bali role, Ms. Cornish takes on a dual role within the Hotel Group as Director of Marketing InterContinental Resorts in Southern Asia. This specifically involves initiating the branding and positioning of new resorts as they establish their prospective marketing strategies.

A passionate polyglot, Ms Cornish is fluent in German and currently developing her skills in Spanish. She is also enthusiastic about the arts and delighted with Bali's vibrant culture and inspiring traditional lifestyle. Ms. Cornish is looking forward to the challenges that her new role in Bali will bring.