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US$3 Million Needed for Bali Tourism Promotion

Bali Tourism Board Chairman Calls for Massive Boost in Funds Available for Bali Promotion.

(8/7/2005) Putu Bagus Antara, the Chairman of the Bali Tourism Board (BTB) says at least US$3 million is needed to promote Bali tourism abroad.

Quoted in the Indonesian-language Bisnis Indonesia, Antara said these funds could be use to consolidate the marketing efforts of the nine stake-holding organizations that comprise BTB.

In addition to the provision of funds for overseas marketing, Antara also called on quick action to be taken on improving the quality of the Island's tourism product and infrastructure in order to continue the present pattern of growth in tourist arrivals.

A Lack of Quality

While admitting that tourist coming to Bali are hitting record numbers, the "post Bali bomb" visitors have declined in terms of quality, both as respects length-of-stay and average-daily-expenditure while on Bali. As a result and despite the improving aggregate number of visitors, many parts of Bali's tourism industry are still awaiting economic recovery.

With the BTB scheduled to hold its first general meeting of stakeholders in August, Antara is hopeful that the provincial government will soon begin actively funding an independent body charged with tourism promotion for Bali. The Chairman of BTB was chagrined at the fact that Bali and Indonesia were no longer seen as competitive threats by competing destinations such as Malaysia, who instead now look to destinations such as Vietnam and Cambodia as more likely challenges to their share of the global tourism market.