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A Shorter Length of Stay

Shorter Stays in Bali Equal Fewer Room Nights and Less Spending.

(2/6/2006) The Secretary-General of the Bali Tourism Board (BTB), Agung Suryawan Wiranatha told the Indonesian-language Bisnis Indonesia that the current slump in visitors to Bali has been compounded further by shorter lengths of stay on the island and lower levels of spending.

A noted academician from Bali's Udayana University, Suryawan estimated that average length-of-stay for Bali foreign visitors are down from 10 to 8-9 days and the corresponding average expenditure of each visitor has shrunk from US$1,000 to US$ 800.

Although daily arrival numbers at Bali's airport approached 4,000 during the holiday period of the last week of January, daily arrivals are averaging closer to 2,000 visitors per day, down from high season arrival rates of 5,000. As a result, hotel occupancies are depressed on the island with many major hotels reporting occupancy level of around 30% or lower.

Suryawan told the press that the BTB is intensifying its program of inbound familiarization trips for the press, travel agents and wholesalers. In addition, BTB is mounting a number of overseas missions and trade shows targeting key inbound markets overseas.