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The Demographics, They are a Changing

Bali by the Numbers: The Graying Inbound Markets to Bali.

(9/2/2006) According to the Indonesian language Bali Post, a dramatic shift is underway in the demographics of the average foreign visitor to Bali.

Quoting a Bank Indonesia (BI) report, tourists aged 65 or above now represent 4.8% of all visitors to Bali, a figure 20% higher than previously reported 4% market share for senior citizens.

Conversely, there are worrying signs that Bali may be losing its luster as a family destination with foreign visitors aged between 0-14 years now representing only 4.2% of all visitors, a -53% drop for its former 9% market share. Worthy of further investigation, this significant drop could suggest that security concerns and the failure of the Australian market to rebound underline a somewhat diminished appeal of Bali for family holidays.