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Indonesia Tourism Seeking Sales at PATA Mart 2007

Record Number of Buyers and Sellers Registered to Attend Major Travel Show in Bali September 25-28, 2007.

(8/25/2007) Indonesia's Minister of Culture and Tourism, Jero Wacik is estimating that US$500 million of travel contracts will be concluded at the Pacific Asia Travel Association (PATA) Travel Mart to be held at Nusa Dua September 25-28, 2007. Of that total, Minister Wacik is eying a US$60 million share for Indonesian travel companies.

Speaking to the Indonesian-language Bali Post, Wacik said: "As the host we hope to maximize the number of potential and actual sales. To achieve this Indonesia will showcase all its individual travel products emphasizing our excellent quality, service and price."

The man in charge of tourism in Indonesia lauded PATA Mart as having the potential to bring financial benefit to the Nation while at the same time enhancing the overall image of Indonesia. Wacik also praised the major travel mart as playing a pivotal role in Indonesia's desire to grow its total tourist arrivals.

Record Participation

According to Wacik, over 1,500 travel professionals are expected to attend the Bali travel show with 428 buyers from around the world already registered to come to Bali. They will meet and negotiate travel transactions with 789 sellers from 38 countries who have rented sales stands for the Bali mart to be held at the Bali International Convention Centre.As an added bonus in exposing Indonesian travel to the world, some 49 leading journalists from 19 countries are also registered to be on hand at PATA Mart.

Little Concern with Bird Flu and Travel Warnings

When asked if fears regarding bird flu will threaten the success of the PATA Travel Mart, the Minister discounted the possibility pointing out that no cancellations have been received from either buyers or sellers and that the current total of 423 buyers exceeds the targeted number of 353 buyers by a factor of 20%.

When Indonesia's Director-General of Tourism Marketing, Thamrin B. Bachri, was asked if travel warnings and EU aviation warnings would somehow diminish the success of the major travel event being held in Bali he discounted any negative effect, pointing out that those countries with negative travel warnings for Indonesia numbered delegations in the top ten of all countries participating at PATA Travel Mart in Bali.