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Missing the Point

Minister Wacik Concedes Optimistic Tourism Targets for 2007 Will Not Be Met.

(12/15/2007) According to the National News Agency ANTARA, Indonesia's Minister of Culture and Tourism has finally acknowledged that the revised target of 6 million foreign visitors to Indonesia in 2007 will not be reached.

Speaking at the launch of the Visit Indonesia Year 2008 logo as that logo was officially affixed to the fuselage of a Garuda Indonesia aircraft, Wacik said, "the target for foreign tourists in 2007 is 6 million, but I think we will only achieve 5.4 million."

Meanwhile, the Director General of Marketing for the Ministry, Thamrin B. Bachri, attempted to put the best face on the lower figure, saying 5.4 million still represented the best year ever for Indonesian tourism, topping the 5.3 million achieved in 2004. Thamrin was also quick to point out that the 5.4 million was in keeping the pessimistic to moderate projection set by the Ministry and represented a 14.24% improvement over the 4.79 million visitors achieved in 2006.

Data from the Department of Culture and Tourism recorded 3,710,848 visitors to all of Indonesia for the first 10 months of 2007.

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