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Failing to Really Try?

Indonesia Ranks Badly in Latest Survey of Travel and Tourism Competitiveness.

(3/14/2009) The 3rd Annual Travel & Tourism Competitive Report, published by the World Economic Forum, has provided a ranking of 133 nations around the world in terms of their attractiveness for developing travel and tourism.

Based on a Travel & Tourism Index (TCCI), each country is compared based on regulatory and business-related issues identified as key levers for improving travel and tourism competitiveness around the world. The focus of the research is based on the quality of human resources able to comprehend the demands of the international tourism industry, courtesy and friendliness, transportation infrastructure, tourism objects, cultural preservation and government policies in support of tourism.

Adopting the theme of "Managing in a Time of Turbulence" the current rankings were dominated by Switzerland, Austria and Germany who came in first, second and third – repeating their performance in the 2008 report.

How Did Indonesia Fare?

Indonesia ranked #81 out of 133 countries, slipping one place from the #80 ranking earned the year before.

Worthy of note, Indonesia’s #81 ranking provides evidence that the national tourism industry may continue to lose market share against competing destinations in the region – all of which earned higher competitive rankings: Australia (9), Singapore (10), Hong Kong (12), Japan (25), Malaysia (32), Thailand (39), Taiwan (43), PRC (47), and India (62).

The Index was developed in close collaboration with the Forum's Strategic Design Partner Booz & Company and its Data Partners Deloitte, the International Air Transport Association (IATA), the International Union for Conservation of Nature (IUCN), the World Tourism Organization (UNWTO) and the World Travel & Tourism Council (WTTC).

[Tourism Competitiveness Rankings for 2009]