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Bali Tourism to Focus on Key Markets

Bali Tourism Promotion in 2010 Aimed on Australia, Japan, Europe and Malaysia.

(1/1/2010) The Bali Tourism Authority (BTA) has announced that it will continue to promote in key potential markets, such as Australia and Japan. Australia and Japan continued to be the main source markets for Bali tourism in 2009 with Australia displacing Japan as the top producing country for visitors.

Beritabali.com quotes the Head of the BTA, Ida Bagus Subhisku, as saying the demand for Bali among Japanese and Australian tourist remains high, with many travelers from these markets yet to discover Bali for the first time. Said Subhisku: "Many Australians and Japanese do not know Bali, prompting us to promote in these two countries. This is also the case for Europe. Asia and China are also quote promising."

Within ASEAN Subhisku sees Malaysia as the country with the most potential for visitors, with Malaysian nationals now holding fourth place among all foreign visitors to Bali.