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Bali Opts for Self-Promotion

Bali Village Paving the Way for Tourism Promotion Divorced from Jakarta’s Control.

(8/7/2011) Bali Village – an association of tourism companies working to promote the island’s tourism, met on Friday, August 5, 2011, to discuss future promotion activities for 2011-2012.

Tens of tourism industry managers and tourism officials attended the meeting.

The vice-chairman of Bali Village, Herdy Sayoga, said: “Promotion is something that must be done. Ready or not, marketing activities must be undertaken.”

For 2011 Bali Village has a busy promotional agenda that include German, European, Asia and U.S.A. market workshops; familiarization trips from the U.K., U.S.A. and France; participation at ITB in Berlin and Singapore; participation at WTM in London; a sales mission to Germany; a website workshop; partnership with Singapore Airlines; and sales missions to Australia, Batam and the U.S.A..

Next month Bali Village will organize a sales mission to Australia with 20 companies showcasing their products to partners in Perth, Melbourne, Brisbane and Sydney.

Sayoga explained that in overseas promotions Bali Village will no longer be working with the Ministry of Culture and Tourism in Jakarta, deciding instead to independently appear at major trade shows. Said Sayoga, “it is not our intention to separate ourselves form the Ministry, but we also want to accommodate the desire of our members.” He admitted that many Bali tourism players were disappointed by their past experience of joint promotions with the central government.

Among the complaints tabled by Bali tourism players are the “last minute” announcement of promotional activities, sales booths of a poor quality and poor overall coordination. Sayoga said that Bali Village would create its own stands, even at a higher cost it that results in a better promotional presentation.