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Kingdom Comes to Bali

Thai Hotel Group Centara to Open Two Properties in Bali in Late 2011.

(8/22/2011) Centara Hotels & Resorts will be opening its first resort outside Thailand in November 2011 in Seminyak, Bali followed only one month later by a second Bali hotel in Nusa Dua.

The Seminyak project will cost US$20 million dollar project and is developed by PT Graha Multi International who have chosen Centara (formerly Central Hotels) to operate the property. The Seminyak property will operate under the Centara Value Brand and be called the Centra Taum Resort Bali.

Centra Taum Resort Bali will present 90 rooms including 53 deluxe studio rooms, 27 are two-bedroom sites and 10 three-bedroom at suites. All rooms will have private balconies while the two and three-bedroom suites will boast private pools.

Gern Steeb, president Centara Hotels & Resorts, said: “We are delighted to be opening our first overseas Centra hotel in Bali. This represents strategic growth for the brand, and we feel Bali has enormous potential for Centra.”

Commenting also was Chris Bailey, senior vice president for sales and marketing who pointed out that Centra Taum Resort Bali is a perfect complement to Centara Grand Nusa Dua Resort & Villas, which is due to open in Bali in December of this year.”

“This gives guests the option of our five-star Grand brand and our Centra value brand,” said Bailey. “In marketing terms it is a very strong strategy, and for our guests it provides two very distinct and attractive choices, within a wide price band, and both in prime locations.”

A leading hotel operator in Thailand, Centara Hotels & Resorts has 44 deluxe and first-class properties in the Kingdom. The company also operates or has in development 17 properties in the Maldives, Indian Himalayas, Philippines, Vietnam, Bali, Srilanka and Mauritius Indian Ocean to brings the total to 61 properties worldwide.