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Seeking an Infestation of MICE

Indonesia to Promote Bali and Nine Other Cities for Meetings, Incentives, Conferences and Incentives (MICE)

(1/6/2012) The Jakarta Post reports that the Indonesian Ministry for Tourism and the Creative Economy is preparing an international campaign to increase the meeting, incentives, convention and exhibition travel sectors (MICE) to Indonesia.

The Ministry has selected ten Indonesian cities as MICE destinations for the coming promotion: Bandung, West Java; Batam, Riau Islands; Denpasar, Bali; Jakarta; Medan, North Sumatra; Makassar, South Sulawesi; Manado, North Sulawesi; Mataram, West Nusa Tenggara; Surabaya, East Java; and Yogyakarta.

Tourism and Creative Economy Minister, Mari Elka Pangestu, told the press: “The MICE industry is very important. The cities will become famous tourist destinations, attracting more and more tourists.”

To coordinate the promotion, the Ministry has a MICE development department positioned under the tourism destination development directorate. Managed by deputy minister Sapta Nirwandar, the MICE department will assess the needs of the MICE market and help in the bidding process for future events.

The government estimates that the number of MICE tourists visiting Indonesia in 2010 was 236,000, or 3.37 percent of seven million arrivals, while in 2009, the figure was 205,000, or 3.24 percent of 6.3 million arrivals.