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The Urgent Need for a Bali Tourism Promotion Board

Leading Bali Tourism Educator Says Urgent Establishment of a Bali Tourism Board Required by National Tourism Law of 2009

(2/17/2012) The Dean of the Tourism Faculty at Bali’s Udayana University, Drs. I Putu Anom, has called for the urgent formation of a Bali Tourism Promotion Board.

Anom’s comments were made on Thursday, February 16, 2012, and reported by Bisnisbali.com.

The National Tourism Law No. 10 of 2009, requires the province of Bali to establish a provincial Tourism Promotion Board (BTPB) that involves the participation all tourism stakeholders

Anom said the formation of the BPTB must involve the provincial government of Bali, the regencies and municipalities of Bali, the Bali Tourism Board (GIPI) and its members. He added that the BTPB must also include participation by Bali’s tourism academies, such as the STP Bali, the tourism faculty of Udayana University and others. In order to maintain the organization’s neutrality, Anom also wants to see journalists and the press included in the BTPB’s formation.

The BTPB is envisioned as coordinating all tourism promotion activities and in the preparation of promotional materials that are both valid and up-to-date.

Calling for a promotional model that is clear and well executed, Putu Anom want to see promotional plans targeted on markets with strong potential for producing visitors to Bali.

Concluding his comments, Anom said, “the elements and components of tourism promotion are very complex; we need to establish the BTPB as quickly as possible.”