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A Commitment to Quality

Bali Tourism Educator Wants More Emphasis Placed on Recruiting Quality Tourists from Europe and the U.S.A.

(3/9/2012) Speaking in Bisnis Bali, the Dean of the Tourism Faculty at Udayana University in Bali, Putu Anom, said the 3 million foreign tourists targeted for Bali in 2012 is logical, but at the same time he urged that Bali seek quality tourist visitors from Europe.

He said the condition of the European economy is gradually making a comeback from the global economic crisis. Because he views an improving economy across Europe, Anom thinks now is the time to start promoting Bali in those markets that traditionally produce tourists who spend more and stay longer in Bali. He also said that American tourists should also be actively sought by Bali’s travel industry for the same reason.

Elaborating further Anom said that in order to capture quality tourists from these markets the government, investors and tourism operators have to prepare products and an infrastructure capable of attracting these visitors. He also said that “quality” tourist visitors to Bali must, by definition, care for the island’s natural and physical environment, culture and its people. In all, he said, tourism development must provide a positive impact across the entire Balinese economy.

Putu Anom added that the development of Bali’s tourism market in the future must remain tired to the concept of cultural tourism. He insists that Bali’s tourism has its roots in the Bali-Hindu culture and its respect for balance and moderation as embodied in Tri Hita Karana and Tri Mandala.

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