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Hey, Big Spender!

Indonesia Targets Higher Average Spend by Foreign Visitors in 2012

(4/15/2012) The Ministry of Tourism and the Creative Economy is targeting an average expenditure of US$1,130 by each foreign tourist visitor to Indonesia in 2012.

Quoted by the State News Agency Antara, Minister Mari Elka Pangestu said, “That target represents an increase in the average expenditure of US$1,118 per tourists in 2011.” The Minister’s comments were made during discussions with the Bali Tourism Board in Denpasar, Bali on Thursday, April 12, 2012.

The Minister explained how the average expenditure per tourist visit once stood at US$1,200. That average, however, has declined due to a drop in visitors from the U.S. and Europe and the increase in Asian visitors who generally spend less and stay for much shorter periods of time.

The Minister said current strategy is to offer special packages to Asian tourists that will encourage two or three visits to Indonesia in a single year.