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Bali on the March

Bali By The Numbers: Strong March Arrivals Put Bali On Track to Exceed 3 Million Foreign Visitors in 2012

(5/6/2012) March 2012 foreign tourist arrivals to Bali hit 227,846 - improving 12.86% over the same month last year when 201,883 tourists came to the island.

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The first quarter of 2012 closed with 695,239 foreign tourists coming to Bali creating a 14.76% increase over Q1 2011.

If Bali is able to sustain the current 14.76% rate of growth through the end of the current year it will end 2012 with 3.16 million foreign tourist visitors.

Review by Major Markets

Australia – Still solidly in front as the source of the most foreign visitors to Bali, Australia, claims a 26.75% market share. In March 2012 the total Australian visitors reached 64,269 – a dramatic 23.8% increase over the number of Australians who came to Bali in March 2011. Equally impressive is the 19.32% cumulative improvement in Australian visitors for Q1 2012 (186,068) as compared to the first three months of 2011.

People’s Republic of China – The PRC remains secure in second place among source countries for Bali tourist arrivals. In March 2012 some 21,212 PRC nationals came to the island, a whopping 73.1% increase over PRC arrivals in the name month one year before. Cumulatively, PRC arrivals for Q1 2012 are up 82.54%.

Japan – Japanese tourist arrivals continue to slide downward declining 19.26% at 13,958 visitors in March 2012 as compared to March 2011 (17,288). This, and cumulative decline of 19.7% for Q1 2012, make predictions by Bali’s top tourism official that Japanese arrivals would improve 5-7% in 2011 difficult to grasp. In fact,  should Japanese arrivals continue to decline that Country may move further down the scale from its current #3 ranking among source markets for Bali; a distant shadow of its once predominate role in Bali tourism.

Malaysia – Malaysia remains the fourth largest source of tourist visitors for Bali. In March 2012 some 15,069 Malaysians came to Bali, decreasing 5.8% from the 16,001 visitors in March 2011. Arrivals from Malaysia from January-March 2012 are also down 3.11% when compared to Q1 2011.

South Korean – South Korean arrivals have moved to a fifth ranking, up from sixth place last year at this time. In March 2012 a total of 9,141 visitors came to Bali from South Korea, an improvement of 17.46% over arrivals for March 2011. For Q1 2012 South Korean arrivals are up 14.48% (22,060).

United Kingdom – U.K. visitors to Bali are surging, up 23.4% for March 2012 (10.234). For the first three months of 2012 U.K. arrivals are up 31.32% moving the U.K. into a sixth ranking, an advance of 3 positions from 2011 when U.K. visitors ranked 9th among all markets to Bali.

Russia – Russian visitors totaled 8,888 in March 2012, improving 20.3% over March 2011. Q1 2012 saw 6.3% more Russians visiting Bali as compared to Q1 2011.

Taiwan – Taiwan has slipped from being the 5th largest source of tourist visitors to a ranking of 8th. March saw 9,260 Taiwanese vacationing in Bali – an improvement of 19.9% over March 2011. However, on a cumulative basis for Q1 2012 Taiwanese visitors declined 4.4%,

Singapore – Singapore holds 8th place among source countries for Bali visitors. Virtually flat with March from one year before, 9,918 Singaporeans came to Bali in March 2012.

U.S.A.- Visitors from the U.S.A. to Bali are experiencing a boom increasing 67.4% month-on-month for March 2012 with 13,418 arrivals. For all of Q1 2012 the 19,866 arrivals from the U.S.A. represent a 11.3% improvement over Q1 2011.

France – French arrivals are virtually flat for March 2012 with 6,922 visitors. At the end of Q1 2012 French tourist visitors t Bali are down 2.24%

Germany – German arrivals are up 11.2% for March 2012 (7.021) matching the cumulative improvement of 12.98% at the end of Q1 2012.

The Netherlands
– Dutch visitors to Bali in March 2012 totaled 4,432 down 4.6% from the same month in 2011. Cumulatively for Q1, Dutch visitors are down 3.47%.

India – Indian visitors increased 27% month-on-month in March 2012 at 3,826 visitors. The cumulative results are less impressive, however, with Q1 2012 Indian tourist arrival down 0.4% when compared to Q1 2011.