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Keeping Things Creative

Three Sectors of Indonesia’s Creative Economy Identified for Development and Promotion

(5/13/2012) The Indonesian Ministry of Tourism and the Creative Economy will focus will place its emphasis on developing 3 leading sectors among 15 sectors identified by the government as belonging to the national creative economy.

I Gde Pitana, the Ministry’s Deputy Minister for Resource Development, said the three sectors identified for special attention and development are fashion, cuisine and film - all selected because of their potentials for growth and an existing state of advanced development.

Speaking at the Asia Tourism Forum 2012 in Bandung, West Java, and quoted in Bisnis Indonesia, Pitana said, “the creative economy produces the greatest foreign exchange and for this reason we are pursuing their development.”

In support of the fashion industry, Pitana said the Ministry is promoting the use of ethnic cloth by clothing producers.

For the Indonesian film industry, Pitana boasted of the ability of films to boost the nation’s image while taking advantage of the magnificent scenery and natural settings available across the nation.

Cuisine is also tagged for promotion, based on the worldwide reputation for Indonesian cooking. He told the press how the Ministry is working with the Tourism Academy of Badung (STPB-Bandung) to build a center of culinary study in that locale.