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Bali Discovery Tours
Sanur Raya No. 27
Jl. By Pass Ngurah Rai,
Sanur, Bali, Indonesia
Tel: +62 (0)361 286 283
Bali Fax: +62 (0)361 286 284
24h: +62 (0)812 3819724
BALI UPDATE #025 - 04 May 1998
CNN - ARE THEY THE BAD GUYS?
Apparently, comments in my last newsletter have started
on lively debate on CNN coverage of Indonesia and its effects on tourism.
Many people were very disappointed with the second and very-last-minute
cancellation of Maria Ressa's planned teleconference link with Bali and
Jakarta SKAL, scheduled for last week.
While my suggestion that we all consider watching
some other channel for CNN for our news was not altogether serious, some
readers of the newsletter have come back calling for a total boycott of
CNN by Bali hotels while others have suggested a more moderate approach.
WE DO HAVE A PROBLEM . . .CNN's coverage of national
events now taking place in Indonesia have the side effect of making many
tourists believe it is unsafe to travel to Bali and this fact is costing
income and jobs on the island. It would be naive for us to think that
we can influence or moderate coverage of public unrest or forest fires,
but can we use our powers of persuasion to convince CNN to also include
coverage of current developments in tourism?
I would like to suggest that if you agree, please
write a letter along the following lines to Maria in Jakarta. Perhaps
such a letter will at least cause some good news about Indonesia - the
story of the safe and pleasant holidays available in Bali - to be told.
As someone who is employed in the Indonesian Tourism
Industry, I am writing to call your attention to the terrible economic
effects the sudden downturn in tourist arrivals is causing to Bali and
suggest that in addition to your coverage of civil unrest and forest fires
CNN consider some additional Indonesian coverage of Bali that would correctly
our island as the safe and world-class tourism destination . Such coverage
could also portray the steps now underway by the public and private sector
in Bali to try to communicate this to the rest of the World.
A new organization called "Bali Promo" headed by
the chief of Bali Tourism, Mr. Luther Barrung, has recently been formed
to help publicize Bali's continuing attractiveness as a world-wide tourism
destination. As part of this program, the tourism private sectors in Bali,
together with the Government, will soon launch publicity drives in major
overseas markets to portray our island as safe and a real bargain for
foreign tourist because of the devalued rupiah. Steps, such as these,
are necessary to preserve the more than 500,000 jobs in Bali which emanate
from tourism and to help balance the current public perception of Indonesia
as potentially unsafe.
Those of us in Bali would not assume to tell you
how to cover the national news events now taking place in Indonesia. We
would, however, implore you to please consider a story on the "other side
of the Indonesian crisis" and how unjustifiably Bali has suffered from
negative coverage on Indonesia. Such a story would correctly show that
Bali is still a safe and currently very inexpensive place to spend a
holiday. The steps being taken by Bali Promo to help Bali's tourism industry
to recover might be worthy of coverage by CNN.
All of us in Bali would warmly welcome a visit to
Bali by CNN and I am sure that Mr. Barrung's office and the directors
of BALI PROMO would extend every courtesy during such a visit.
Thanks for your attention
TTG ASIA PRAISES NATAS'
COOPERATION WITH BALI PROMO
The following was included in an editorial in TTG's
April 17 edition:
" . . .On the local front, the National Association
of Travel Agents Singapore (NATAS) is demonstrating private-sector initiative.
Its proposal to twin Singapore and Bali and its invitation to a high-level
delegation to meet Singapore Airlines, the Civil Aviation Authority of
Singapore, the Singapore Tourism Board (STB) and its own representatives
deserves a pat on the back. Both are attractive destinations, but both
have been affected by the economic downturn. Bali, in particular, has
had to bear the brunt of the pullout of half a dozen international carriers,
plus an almost 50% cut in domestic flights.
. .NATAS is also brokering a deal with the STB to
form and fund a task force to promote Singapore and Bali at major trade
YOUR MOST IMPORTANT MEDIA
CONTACT LIVES IN BALI
Several editions back when we included important
press contacts in Singapore, your editor failed to point out that one
of the very best press contacts lives right here in Bali and is very eager
for any information you have to help tell Bali's story.
Debe Campbell regularly contributes to a very impressive
list of publications, including:
Travel Talk (Australia)
Hotel & Motel Management International (USA)
The Peak (Singapore)
Outbound Travel (Singapore)
Golf Vacations (Singapore)
Corporate Traveller (Australia)
Travel Away (Australia)
Sydney Morning Herald (Australia)
Asahi Evening News (Japan)
Far East Traveller (Japan)
Action Asia (Hong Kong)
Kem Chicks World (Jakarta)
AND in-flight magazines for:
Regent/Four Seasons and Hyatt in-room magazines
And also writes for APA Guide Books.
The bottom line is, information and photos that are sent to Debe are placed
in as many publications, as far and wide as possible....Debe's a mini
news dissemination service.
Be sure to put Debe's contact on your media list
Jl. Muding Indah 2X
Kerobokan, Kuta, Bali
Tel/fax: (62-361) 423596
DENGUE FEVER UPDATE
I will be meeting with Dr. Wayan Semendra the Head
of the Regional Health Department tomorrow morning. Watch this space for
Editor/ Vice Chairman PATA Bali Chapter
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