The study of the economic impact of Travel & Tourism in APEC economies was conducted jointly by the APEC Tourism Working Group and the World Travel & Tourism Council. The study provides detailed analysis not previously available of the economic impact of tourism in the Asia Pacific region, together with projections to 2010. It shows that the industry could generate US$2.1 trillion for the region in total demand and 88.8 million jobs in 1998, representing, directly and indirectly, 10.6% of gross domestic product and 7.8% of total employment.

This could grow by an annual average of 4% a year in real terms and create more than 35 million new jobs by 2010, the study says.

The APEC Member Economies covered by the study are Australia, Brunei Darussalam, Canada, Chile, China, Hong Kong China, Indonesia, Japan, Republic of Korea, Malaysia, Mexico, New Zealand, Papua New Guinea, Philippines, Singapore, Chinese Taipei, Thailand and the United States.

Commenting on the report Mr Shahril Bin Saat, Chair of the APEC Tourism Work Group, said "This report provides the first comprehensive analysis of the economic impact of Travel & Tourism in the APEC region together with projections to the year 2010. In doing so it highlights the enormous importance of Travel & Tourism in the region's economy and the exciting potential for continuing economic and employment growth which this industry offers."

Added WTTC President Geoffrey Lipman, "This very timely study proves unequivocally that Travel & Tourism can play a very positive role in the economic recovery, particularly as a generator of export income and jobs. Members of the WTTC stand ready to work with APEC members, individually and collectively, to re-energise economies as we move forward into the new millennium."

In the APEC economies, travel and tourism is expected to produce US$2.1 trillion of total demand and 88.8 million jobs (direct and indirect) in 1998. By 2010, APEC travel and tourism is expected to total US$4.6 trillion of total demand and 123.9 million jobs

The APEC economies are expected to generate an average of 10.6% of direct and indirect Gross Domestic Product from travel and tourism 1998. By 2010, this contribution should total 10.8%.

In the APEC economies, travel and tourism total demand is expected to grow 44.8%, in real terms, between 1997 and 2010 (3.7% per annum).

In the APEC economies, employment (direct and indirect) resulting from travel and tourism is expected to total 7.8% in 1998, or 1 in every 12.8 jobs. By 2010, this total should grow to 9.2% or 1 in every 10.9 jobs.

In the APEC economies, international travel and tourism exports make up increasingly important share of travel and tourism Gross Domestic Product. Of total national exports, services and merchandise, travel and tourism is expected to account for 11.7% in 1998.

Capital investment in the APEC economies to support travel and tourism is expected to total US$363.3 billion in 1998, or 9.8% of total APEC investment. By 2010, this total should reach US$789.2 billion, or 9.5% of total.

The World Travel & Tourism Council (WTTC) is the Global Business Leaders Forum for Travel & Tourism. Its Members are Chief Executives from all sectors of industry, including accommodations, catering, entertainment, recreation, transportation and other travel-related services. Its central goal is to work with governments to realise the full economic impact of the world's largest generator of wealth and jobs - Travel & Tourism.

 

NORBERT IVANYI EXHIBITION AT THE GANESHA GALLERY

The Four Season Resort Bali at Jimbaran Bay continues to demonstrate its claim to being home to some of our artistic island's most interesting art exhibitions.  For one month, starting from July 13, the Ganesha Gallery at the hotel will host an exhibition entitled "The Intimate Life and Mystery" by Norbert Ivanyi.

Formally educated in the arts in Hungary and as an artiste-exile in New York and Sydney, this painter works in a number of mediums ranging from computer art to creating with electronic tools. His work has graced book covers, theatre designs, cinema productions and magazine illustration as well as earning Mr. Ivanyi the IBM Power of the Mind Award in 1995 and the Best of the Web and Quality Award in 1997.

The one month exhibition at Bali's  only dedicated art gallery within a hotel, will feature a series of paintings created in Bali.  Viewing Bali as an exciting land of imagination, Mr. Ivanyi's bold paintings mark bold bridges over the gap between East and West.

The exhibition opens daily,  noon to 8 p.m. at the Four Season Resort Bali at Jimbaran Bay's Ganesha Gallery.

 

BALI PROMO FOCUSES ON BALI AND BEYOND

BALI PROMO called a meeting of government and private sector representatives from tourist areas surrounding Bali yesterday in order to discuss joint promotional opportunities between Bali and other tourism destinations in Indonesia on Tuesday.

At the meeting, held at the office of the Director of the Regional Office for Tourism, Arts, and Culture, and chaired by the Director, Mr. Luther Barrung, the following areas of possible cooperation between Bali and other tourism areas in Indonesia were identified:

> The establishment of a "Bali and Beyond" joint secretariat.
> A "Bali and Beyond"  Cooking Competition in Bali in which teams from other Indonesian provinces compete in a one or two week cook-off held at leading hotels.
> A "Bali and Beyond" joint brochure to be placed in all starred hotel rooms in Bali.
> A "Beyond Bali" Travel Mart in which Bali-based tour operators could explore ways of including more provincial tourism products in their confidential tour tariffs.
> The establishment of a "Bali and Beyond" Tabloid for regular distribution to visitors to Bali.
> Exploration of ways to provide "interconectability" between the Bali Web sites and web sites sponsored by provincial tourism destinations.
> Educational exchange opportunities for Top Executives from provincial tourism businesses.

Discussions were also held on how provincial tourism could also be included in future travel fairs planned for Bali. Provincial visitors were encouraged to be both interactive and highly pro-active in their dealings with Bali's dynamic tourism industry. While BALI PROMO cannot guarantee the speedy recovery of regional tourism which will depend on the promotional steps undertaken by the respective destinations, BALI PROMO  will respond positively to joint promotional initiatives  on  behalf of  Bali and Beyond.

 

NEW YORK TIMES - 28 JUNE EDITION

In an article "Tours to Indonesia Postponed for Many," which appeared in last Sunday's New York Times, the newspaper reported how many trips to Indonesia have been cancelled for the remainder of 1998 due to violence in some major cities in May.

The article mentioned Bali, however, in a more favourable light.

"Bali has not experienced violence, although there have been some demonstrations on the island. Spice Island Cruises, which offers trips that originate in Bali and then travel to remote islands, has not had any cancellations or drop of bookings, according to Jill Potash, a spokeswoman, and sees no reason not to conduct business as usual, far removed from the disturbances."

The article continued, "Journeys Off the Tourist Track in Fairfax, Calif., cancelled one trip to Bali for June, but still plans to take two groups there in August. Travellers booked on a trip to Indonesia through Asia Transpacific Journeys in Boulder, Colo., have been given the option to reschedule. One tour set to depart the weekend after the disturbances in Jakarta was cancelled, and refunds were offered. Since then, the company reports almost no cancellations, but its bookings to Indonesia have been lower than usual this year, it said"

J.M. Daniels
Editor/ Vice Chairman PATA BALI CHAPTER

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