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Bali Discovery Tours
Sanur Raya No. 27
Jl. By Pass Ngurah Rai,
Sanur, Bali, Indonesia
Tel: +62 (0)361 286 283
Bali Fax: +62 (0)361 286 284
24h: +62 (0)812 3819724
BALI UPDATE # 057 - 14 JULY 1998
LET'S GO INDONESIA
The Chairman of the Indonesian Hotel and Restaurant
Association, Mr. Ponco Soetowo, will visit Bali on Thursday, 16 July,
to explain the "Let's Go Indonesia" promotional program to the local travel
industry. The meeting is set for 0900 hours at the KaKanwil PARSENIBUD
office in Renon, Denpasar.
"Happy Day" will be launched later this month as
the first step in the "Let's Go Indonesia" program. Hotels, tour operators,
tourism attractions and the national airline will provide a range of special
services and facilities to international visitors arriving on a specific
"surprise" date, to occur sometime before the end of this month.
Participating hotels will extend an additional free
night's accommodation to be used in conjunction with the current stay
or for a future visit, selected tourism attractions will provide free
admission, and the national airline will provide a free round trip ticket
to a domestic destination to people arriving on "D" day.
"LGI" is intended to show the world that the Indonesian
tourism industry is eager to put Indonesia back on the international
market as one of the world's premier tourism destinations.
So be Quick . . .jump on a plane and travel
to Indonesia before the end of July! You may be one of the lucky people
to arrive on "Happy Day."
SAN DIEGO UNION HIGHLIGHTS
INDONESIA AND BALI
The Sunday edition of the San Diego Union's travel
section highlighted the tremendous bargains to be had by travellers to
Indonesia in its Sunday, 12 July, edition.
Spice Island Cruises and the Ritz Carlton were singled
out in the article as examples of products worth experiencing while in
Bali and selling well in the U.S. market.
Quoting a visitor to the Bali the article reported:
"When we arrived in Bali, the U.S. dollar bought 11,000 Indonesian rupiahs;
six days later it bought 13,500. Every day our bill kept shrinking."
The article continued, "travellers to Bali can eat
magnificent food and stay in a really nice hotel for a lot less than they
would imagine." Finally, the San Diego reported the following fact - something
all of us in Bali have always known - "And one more thing: The Balinese
are very kind and gentle people."
Finally, a paper that publishes the truth.
BALI HOTEL OCCUPANCIES
The Indonesian-language BALI POST reports that hotel
occupancy rates on the island have improved over the last weeks with average
occupancy, island-wide, now above 40%. With the influx of domestic tourists
during the current school holidays, hotels in Kuta and Sanur are reporting
occupancies in the 80% range.
Both the Radisson Hotel and the Hotel Risata Resort
were quoted by the newspaper as having occupancies over 80%, with major
markets in Europe slowly re-emerging at their propertiues. Meanwhile,
the Hotel Bali Cliff is reporting occupancy above 50% due to the success
of a marketing program aimed at domestic holidaymakers.
Ketut Superapta, Managing Director of Easy Rider
Tours, a local tour operator with a large Australian market, was quoted
as saying that both before, during, and after the social disturbances
in other parts of Indonesia, Australian arrivals to Bali have remained
largely normal. This is no doubt due to the Australian government's decision
to refrain from placing Bali on its negative travel advisories and the
very favorable currency situation of the Rupiah against the Australian
dollar which has encouraged travel to the island.
JAPANESE OUTBOUND MARKET
- AN OBJECT OF CONCERN
The resignation yesterday of Japanese Prime Minister
Hashimoto as the head of Liberal Democratic Party following his party's
poor showing in last Sunday's national elections, has increased concern
in the Bali tourism industry that the return of Japanese tourist to Bali
may be further delayed.
Some 380,00 Japanese visited Bali in 1997 and represented
one of the island's most important inbound markets. Japanese tourists
largely disappeared in the face of the government travel prohibiutions
of last May which have since been lifted for Bali. Concerns now center
on whether or not the Japanese economy, now officially in a recession,
will manage to re-stimulate consumer demand and get the Japanese economy
back into positive growth figures.
The Japanese Yen now trades at approximately 142
to one U.S. dollar, a loss in buying power of some 50% compared to only
one year ago.
JAPAN AIRLINES have recently run a series of full
page advertisements in leading Japanese papers re-launching the Bali travel
product and encouraging Japanese travelers to visit Bali which is not
only safe, but very affordable - even with a weakened Yen.
Editor/ Vice Chairman PATA BALI CHAPTER
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