The Indonesian low-cost airline Sriwijaya Air is preparing to spread its wings with plans in August 2014 to add three new Asian cities to its list of destinations they serve.
Sriwijaya Air has announced plans to add Chongqing, Nanning, Fuzhou and Guangzhou - all in Mainland China as new destinations served from Denpasar, Bali starting in August 2014.
Quoted by Jakarta Globe, Toto Nursatyo, commercial director of Sriwijaya Air, explained the carrier's desire to expand its reach into the Chinese market: “Half of the China’s population is in the productive age, [so] there’s a potential market for the next 120 years. This is definitely a huge market and we have to capitalize on it."
Sriwijaya Air already operates flights from Bali to three Chinese cities: Hangzhou, Chengdu and Wenzhou.
Future plans call for new routes to be flown by the airline to Beijing, Giulin, Wihan and Shanghai, in addition to the four Chinese cities planned to join their network in August 2014.
Commencing operations in November 2003, Sriwijaya Air has a fleet of 37 aircraft serving 41 domestic and international destinations. The airline is planning to add two more airplanes before the end of the year.
The owner of the newly inaugurated Nam Air, Sriwijaya is now Indonesia's third largest airline after Lion Air and Garuda Indonesia.
The airline is targeting to carry 8.9 million passengers in 2014.
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