In an effort to create a branding to complement recovery promotion efforts in Australia and Japan, the Department of Culture and Tourism have just launched a "Bali is My Life" campaign for strategic advertising in selected markets.
Based on the certain knowledge that Bali's brand equity is squarely founded on the island's culture and the warm welcome traditionally extended to visitors by the Balinese, the "Bali is My Life" slogan is used in combination with vignettes describing the daily life of each Balinese pictured in each add.
Examples drawn from the current "Bali is My Life"
campaign are shown on balidiscovery.com
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