Bali Discovery Tours: Homepage
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Home Bali Contact Bali Practicalities Bali News Bali Services Bali Transportation Bali Sports Bali Excursions Bali Villas Bali Hotels
Home · News · Give Peace a Chance?
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Bali Hotels
Bali Villas
Special Deals!
Packages
MICE Handling
Bali Excursions
Culinary - Dining
Guided Tour
Bali Spas
Bali Sports
Diving
Golf
Bali Transportation
Car Rental - Selft Drive
Private Jet Charter
Bali News
Bali Services
Bali Practicalities
Bali Contact
Bali Career
Home
 
Bali Update
Subscribe to our free weekly newsletter!
 
PATA header
PATA Gold Award 2007
Bali Update
PATA Gold Award Winner 2007
 
Bali Contact
Bali Discovery Tours
Komplek Pertokoan
Sanur Raya No. 27
Jl. By Pass Ngurah Rai,
Sanur, Bali, Indonesia

Tel:
++62 361 286 283

Fax:
++62 361 286 284

U.S.A. Fax:(toll free)
1-800-506-8633

U.K. Fax:
++44-20-7000-1235

Australian Fax:
++61-2-94750419

24h:
++62 812 3819724

Bali Discovery

SITE PATA ASITA
Bali News

Give Peace a Chance?

Bali Branding 'Shanti Shanti Shanti' Launched by President Yudhoyono.


Bali News:
Click Image to Enlarge

(6/23/2007)

As promised, Indonesia's President Susilo Bambang Yudhoyono launched Bali's new tourism branding campaign when visiting Bali to officiate at the opening of the Bali Arts Festival on June 16, 2007.

Shanti Shanti Shanti

While the physical representation of the branding slogan has yet to be widely distributed to the media, the new marketing image of Bali will reportedly include the phrase "Bali Shanti Shanti Shanti" presented against a tri-colored background of red, white and black reflecting sacred colors of the Bali Hindu religion.

"Bali Shanti Shanti Shanti" which translates into "Bali Peace Peace Peace" was selected by a team of branding experts after six months of interviews with a wide cross-section of the local community and reflects the wishes of the people of Bali for both their home island and the rest of the world.

As reported by TTG, the Bali branding team coordinator, Ms. Teguh Mahasari explained the branding decision, saying: "The branding was initiated by the Bali governor not just to attract international tourists, but it also aims to inspire the Balinese themselves to achieve the ideal Bali...We cannot deny the fact that the island is facing problems, such as with environment, infrastructure and excessive commercial development. This is something locals need to address to achieve what Hinduism teaches us: "Shanti, Shanti, Shanti."

Some local tourism observers have questioned the wisdom of the new branding program, claiming it is over-ambitious to think a single panacea exists that will simultaneously solidify Bali's self-image while serving at the same time as its promotional image to the larger world.

Perhaps more fundamentally threatening to the eventual success or failure of the "Bali Shanti Shanti Shanti" campaign is the continuing reluctance of Bali's government to provide a promotional budget that would make the branding campaign known to a larger audience.



© Bali Discovery Tours. Articles may be quoted and reproduced if attributed to http://www.balidiscovery.com.

       

 
Bali News by Bali Update
Subscribe to the Bali Update
Receive the latest news from Bali by email!



Our [Privacy Statement] explains how we handle the data you are providing.

 
Bali News by Bali Update
Explore the Archive of the Bali Update
Find related articles in our news archive!




or try to use Google Search :

Home · Bali Hotels · Bali Villas · Bali Excursions · Bali Sports · Bali News · Site Map · RSS

Bali News: More News
Letting Off Some Steam
Latest Update: Mount Agung Eruption, Tuesday, November 21, 2017
(11/21/2017)
More Coin for Three Fountains
Badung Regency Installing Dancing Fountains at Three Major Public Monuments
(11/19/2017)
For Sale: 350 Bali Houses at Rp. 3 Billion Each
350-Unit Elite Housing Complex to be built in Tohpati, North Sanur, Bali by Waskita Karya Realty
(11/19/2017)
Indonesian Tourism Ė One Complex at a Time
Baliís ITDC Celebrates 44 Years of Developing Indonesian Tourism
(11/18/2017)
Time to Tango?
Solo Tango Orquesta to Appear at Padma Resort Legian, Bali on November 30, 2017
(11/19/2017)
Party on the Beach in Sanur
ARTOTEL to Open a Sanur Beach Club, Bali in December
(11/19/2017)
Bumble in Jungle
Four Villagers in Karangasem, Bali Suffer Attack by Jungle Bees
(11/19/2017)
Whatís the Buzz
Provincial Health Officials Warns Public to be on Guard Against Mosquito Bites that Cause Dengue Fever
(11/18/2017)
Counter Moves at Bali Airport
Bali Airport Adding 40 New Check-in Counters for IMF-World Bank Conference in 2018
(11/19/2017)
Major MICE Show Coming to Indonesia
DestinASEAN Meeting, Incentive, Convention and Exhibition Show in Tangerang, Indonesia April 9-10, 2018
(11/18/2017)
OTAs Asked to Pay their Fair Share in Taxes
Indonesian Hoteliers Want to Pressure International Online Travel Agents to Pay Sales Taxes.
(11/18/2017)
One Less Corrupt Official in Baliís North
Karangasem Official Collecting Illegal Levies from Tulamben Dive Operators Sent to Prison for One Year
(11/18/2017)
All [News]!