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PACTO: Who Wants to be a Billionaire?

Beginning in 2016, PACTO Destination Management Company (DMC) has operated a “Billionaire Club Award” to publicly recognize Indonesian hotels that have achieved more than Rp. 1 billion in sales in cooperation by partnering with Indonesia’s oldest and largest inbound travel operator. 

The Indonesian tourism industry paused momentarily during the COVID-19 pandemic. However, in 2023, “open borders” returned to Indonesian travel, permitting PACTO to resume its popular “Billionaire Club Awards.”

Commenting on the event marking the relaunch of the “Billionaire Club Awards,” the Chief Operating officer of PACTO DMC, Umberto Cadamuro said: “At The Sudamala Resort in Sanur on Tuesday evening, 14 May 2024, we had the honor of recognizing hotels for their remarkable resilience and swift recovery in the post-pandemic in tourism industry. The event highlighted and acknowledged the collaborative efforts, hard work and cooperation by selected hotels who have set exemplary standards in the hospitality industry.”

this year’s event saw seventeen hotels called to the stage in recognition of their resilience and ability to bounce back quickly in the post-pandemic Balinese tourism industry.


PACTO  “Billionaire Certificates” were given to eight hotel properties for achieving sales joint sales approaching Rp. 1 billion in sales in 2023:  


The highlight of the evening was the presentation of Billionaire Club Awards to hotels that have achieved more than Rp. 1 billion in sales in 2023:

The select circle of awardees listed above reflects PACTO’s successful market penetration of top-end and price-driven accommodation providers and its commitment to forming meaningful partnerships to aid in the recovery of the Indonesian tourism industry.

From left to right: Dwi Nugraha (World Product Manager of Pacto), Eduardo Perera Castro (GM of Melia Bali), Rika Larasati (GM of Bali Prima Holidays), Balawan Putri (Director of Sales AMAN Group), Lusy Paulina (Director of Sales & Marketing of Merusaka Nusa Nusa Dua), Agung Rai Sapta Wibawa (GM of Pacto).
From left to right: Wayan Ribawa (EAM of Bali Prima Holidays), Dewi Mas (GM of Alaya Group), Sekaryani (Assistant Sales Manager of Harris Seminyak), Elis Tantra (Senior Sales Manager of Four Seasons), Made Santika (DOSM The Evitel), Ayunda (Representative of Aston Sunset Gili), Firos Nurkalam (DOS Aruna Senggigi), Eddy Purwanto (Head of Operations Pacto)

With Bali and Indonesian tourism firmly on the rebound, PACTO is now busily implementing a number of valuable international marketing initiatives for 2024 and 2025 that will further bolster hotels and attraction sales by participating in joint campaigns at:

Digital marketing initiatives such as mail blasts and e-brochure initiatives have also been introduced.

Umberto Cadamuro, Chief Operating Officer of PACTO DMC, while attending the Billionaire Award Ceremony, said: “I am very confident that Indonesian and Bali tourism are firmly on the comeback trail after suffering an unprecedented decline for almost two years during the COVID-19 pandemic. 2023 was a year of record sales for PACTO, supported by unprecedented access to new Indonesian-bound flight routes and a relaxation of visa and immigration rules – part of faster-than-ever customs and immigration processing at Indonesian international gateways.” 

Cadamuro said, “Our extensive experience within the hospitality industry allows us to deliver exceptional services in hotels ranging from 3-star to luxury hotel categories so we can exceed any type of business to meet our market needs.”

Hotels and resorts interested in seeking a coordinated, economical approach to increasing their international sales can contact by PACTO Email .

In a record-setting year, 2023 saw India, Italy, Holland, the USA, Germany, and Romania emerge as PACTO’s top markets.

PACTO is Indonesia’s largest and oldest destination management company. PACTO was established in 1967, and its affiliate, Bali Prima Holidays, commenced operations in 2004.

Related Links

PACTO Website

PACTO DMC on Facebook


PACTO: Indian Travel to Bali Sets Records

Pacto Opens New Bali Headquarters

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